Whitrow Design helped us formulate existing ideas, stimulate new ways of operating and brought new thinking to our store design and development strategies.
Not afraid to challenge us, the outcome was a new and exciting shopping experience in our store.
A store we are incredibly proud of and most importantly, that our visitors love.
Sales and Operations Director, Harveys
Using the see study we helped clarify the brief. The core aim was to attract a wider audience; maintain the current customer base but broaden its appeal to a wider demographic. The concept was to create a great shopping experience by changing the pace of the journey through the store and adding design inspiration at every opportunity. So, we created unique, inspirational areas that relate to different customer personalities and reflect their lifestyles, wishes and desires.