Whitrow Design helped us formulate existing ideas, stimulate new ways of operating and brought new thinking to our store design and development strategies.


Not afraid to challenge us, the outcome was a new and exciting shopping experience in our store.


A store we are incredibly proud of and most importantly, that our visitors love.

Paul Burke,
Sales and Operations Director, Harveys

Store format






reatil store exterior signage

Using the see study we helped clarify the brief. The core aim was to attract a wider audience; maintain the current customer base but broaden its appeal to a wider demographic. The concept was to create a great shopping experience by changing the pace of the journey through the store and adding design inspiration at every opportunity. So, we created unique, inspirational areas that relate to different customer personalities and reflect their lifestyles, wishes and desires.

On the opening weekend, the store tripled
its sales, making it Harveys’ most successful store of all time...

Wayfinding departments in store
Inspirtaional roomset to inspire customers
Inspirtaional roomset to inspire customers
inspirational props to engage with customers
Information communictaed to customers