4 sq in
Right from the shelf edge, the point of purchase, this is where the attention to detail counts. Seizing the opportunity, the brand can talk to the customer and encourage further interest in the product to drive them to the main goal - the purchase!
4 sq ft
A new product is launched into a the busy store environment. It needs to say "here I am, look at me” enticing the customer to find out more. The product, in an instance, needs to communicate all the key benefits and dynamics that it brings to the marketplace.
1000 sq ft
The smaller retail stores in exclusive places such as Westfield London demand that the architectural space available is used to its full potential to communicate the strength and uniqueness of the brand, creating standout and curb appeal amongst the competition on the mall promenade.
20,000 sq ft
Stepping out of the shopping mall and into the retail parks, a moderate sized unit demands a strong corporate presence and to not just melt into the park. The customer needs to be immersed in the brand of the store they stand in, Action and excitement within the store are vital to engage the shopper. Bringing services to life, inspiring the customer and enhancing the whole in-store experience is paramount.
68,000 sq ft
The Megastore with a floorspace bigger than a football pitch, steps into a different category altogether. For the customer, it becomes a destination shopping trip. Perhaps a spot of lunch or a coffee to break the journey round the store. The store layout must work hard to drive the customer to every corner and excite the customer with great product experiences as they journey.